Creating visually appealing print materials is crucial in attracting and engaging your audience. However, even the most creative designs can fail if they are not print-ready. At Printing Peach, we want to ensure your designs not only look great on screen but also shine in print. Here’s a rundown of common graphic design pitfalls to avoid, ensuring your print materials make the right impact every time.
Ignoring Bleed and Margin Settings
One of the cardinal sins in print design is not setting up proper bleed and margin areas. The bleed is the area that extends beyond your document’s final trim size, essential for background colors or images that extend to the edges of your printed piece. Similarly, sufficient margins ensure that your text isn’t uncomfortably close to the edges, which can lead to crucial elements being trimmed off. Here’s what you should do:
- Ensure a minimum bleed of 0.125 inches on all sides of your design.
- Keep all critical content at least 0.25 inches away from the edge to avoid being cut off.
Choosing the Wrong Color Mode
Colors can make or break a design, especially in print. Using the correct color mode is paramount. Digital designs are typically created in RGB (Red, Green, Blue), but for print, CMYK (Cyan, Magenta, Yellow, and Key or Black) is the standard. This discrepancy can lead to unexpected and often disappointing color shifts in your printed product. To avoid this:
- Convert your design to CMYK before sending it to print to see how the colors translate.
- Consult with your printer about how to best manage color expectations.
Overlooking Print Resolution
While your design may look stunning on a digital screen, low-resolution images can become blurry and pixelated when printed. For crisp and clear images, ensure your images are set to the right resolution. Here’s a quick checklist:
- Set your design files to 300 dpi (dots per inch) for high-quality print output.
- Avoid enlarging images beyond their resolution capacity; instead, source higher-resolution images.
By steering clear of these common mistakes, your print materials will look as polished and professional as intended. Remember, a great design must be paired with print-savvy adjustments to truly shine.
Need Expert Print Advice?
Don’t let avoidable errors get in the way of your printing success. If you need help perfecting your print marketing materials, call Printing Peach at 1-888-587-2383 today! Our team is ready to assist you with all your printing needs, ensuring your final product looks exactly as you envisioned.
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